Billboard Cover Letter: When A Resume Is Just Not Enough

Wednesday, 9. May 2012

Let’s face it, with the ever-present recession and slowed economy, finding a job is tough. So how do you stand out from the crowd? A professionally written resume is a good start, but what happens when a resume is just not enough? Well it’s time to get a little creative.

Take these job seekers for example. Tifani and David have gone above and beyond to get noticed with their billboard, which was placed off of Hwy 80 in Sacramento, CA:

Tifani Goldsmith, a Sacramento native, states that the billboard idea originally came from David, when they both agreed that the investment to market themselves was priceless.

A billboard can be a very creative way to get the word out that you are looking for work when a resume is not enough. Think of it as a unique, if not very expensive, cover letter. But as Tifani pointed out, it can be well worth the investment, especially if it only takes a month instead of four months to land a job.

Since both Tifani and David’s websites are no longer active we can only hope that their investment paid off.

Pasha Stocking was also ‘unemployed and seeking employment’:

After being unemployed for over 10 months, she decided to take matters into her own hands. She created a website and rented a 14×48 foot billboard that was located on Interstate 95 in Fairfield County, CT. Although the campaign was a media success, Pasha was unable to gain ‘suitable employment’ and decided to venture out on her own. She now runs her own Public Relations and Marketing firm called PR Bar.

Although we are unsure if Tifani and David’s investment actually paid off, Pasha’s billboard did not seem to attract the type of work that she was looking for. So what was wrong with these billboards? The features, benefits, and the unique selling propositions are all “I am unemployed”. You wouldn’t focus your cover letter or resume on your status as being unemployed. Why not put a more effective message, like “Hire Me – results driven sales manager between assignments” or “Hire Me – full-time accountant available immediately”.

Here is an example of billboard that sends the right message:

Mark Heuer rented his billboard in, what he describes as a time of “desperation as he was seeking his next career opportunity”. The beginning of the economic downturn in 2008 was hard on everyone, but instead of letting it overtake him Mark came up with a creative way to change careers with his 16×60 foot billboard that was located in Milwaukee, WI, and with the right message, he successfully made that change.

Can Facebook Get You Fired? [INFOGRAPHIC]

Friday, 21. October 2011

There has been a lot of chatter about how employers are using social networking sites, like Facebook, to screen potential applicants, but some bosses are even using these sites to ‘spy’ on their employees.

Like this poor lass:

But who was in the wrong here, the employee for venting her work frustrations on Facebook, or her boss for taking such offence to it that he fired her on the spot? I guess we could say that she should have been smart enough to not even add her boss on Facebook in the first place.

As we mentioned in a previous post, your professionally written resume will only get you so far, it’s up to you to make sure you clean-up your internet reputation before you begin applying for jobs.

ComeRecommended has put together this amazing infographic and 5 ways to make sure you never get hired:

28 Questions To Ask Yourself Before Accepting A Job Offer

Wednesday, 12. October 2011

You’ve sent out your inquiry letters, updated your professionally written resume, including your volunteer experience. You’ve got all your references lined up, hit the job fairs and aced all the interview questions. Congratulations! Your hard work has finally paid off and you’ve just received a job offer.

Is it time to crack out the bubbly and start celebrating? Not quite yet.

You may have spent the last few weeks, or even months, looking for a job and it can be very tempting to immediately accept the first thing that comes your way. Remember, this is going to be your new career, so you don’t want to be too hasty with your decision. Take your time to evaluate the offer and consider the following questions:

1) What is the start date?
2) What is the offered salary?
3) Do you consider it to be a fair salary?
4) Is the offered salary comparable to what other people in the same position are making?
5) If not, is the salary negotiable?
6) Do you think your salary demands are reasonable for the type of job you’ve been offered?
7) What will you do if the salary is non-negotiable?
8) Are there any other benefits that could make up for the salary?
9) Are the work hours manageable?
10) Is overtime expected?
11) Is flexitime available?
12) Is the location of the office going to work for you?
13) Can you handle the commute to the office?
14) Is telecommuting available?
15) What do you know about the potential co-workers?
16) Do you think that you will like the people you work with?
17) Will you be comfortable working in this office environment?
18) Is the corporate culture in line with your own values, attitudes, and goals?
19) Do you know who you will be reporting to?
20) Does your manager seem like the type of person you want to work with?
21) Does the company offer the possibility to advancement?
22) Do they promote from within?
23) Will you feel challenged with the type of work you are expected to do?
24) Will you need to travel as part of your job responsibilities?
25) Do you understand exactly what you will be doing in your new job?
26) Is this really the job you want?
27) Do you enjoy the field of work?
28) And finally how badly do you need the job?